Oxford Street has never been my favourite shopping destination – too noisy, too crowded and too touristy. Its only saving grace is Selfridges but it’s been years since I ventured further east than the iconic yellow signs of the largest department store on the 1.5 mile long shopping street.
But this month Oxford Street is hosting the most influential fashion campaign of its 150 year history and it may be just the thing to tempt me back. In celebration of London Fashion Week, Oxford Street has teamed up with the British Fashion Council to give shoppers an insider glimpse into the fashion industry. Over 15 of the street’s most internationally recognizable fashion emporiums, from Selfridges, Topshop and River Island to John Lewis, House of Fraser, H&M and Gap have provided a range of exclusive experiences such as fashion forums, guest star interviews, makeovers, blogging workshops, celebrity pop-up DJs, in-store styling sessions and fashion career mentoring.
Even if you can’t get there in person you can still be part of the experience, as shoppers from across the globe will be able to get their fashion fix 24/7 with the launch of Oxford Street TV and real time store updates via social media. In addition, Oxford Street has collaborated with London Fashion Week designers, including House of Holland and Alice Temperley, to dress the street with 75 fashion flags, each illustrating the very best of the British fashion industry.
“This season we have taken fashion week to the streets of London and rallied support from the whole capital by making London Fashion Week much more inclusive,” British Fashion Council Chairman Natalie Massenet said in an opening speech on Friday. “Anyone, all of us are free to come down and join.”
Personally, I think that anything which gets people interested in fashion and supporting the industry, including events such as LFW, is a good thing. What do you think? Do you welcome the democratization of designer fashion or do you think it’s wrong that the high street is ‘cashing in’ on London Fashion Week?