Oxford Street Brings LFW to the Masses

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Oxford Street has never been my favourite shopping destination – too noisy, too crowded and too touristy. Its only saving grace is Selfridges but it’s been years since I ventured further east than the iconic yellow signs of the largest department store on the 1.5 mile long shopping street.

But this month Oxford Street is hosting the most influential fashion campaign of its 150 year history and it may be just the thing to tempt me back. In celebration of London Fashion Week, Oxford Street has teamed up with the British Fashion Council to give shoppers an insider glimpse into the fashion industry. Over 15 of the street’s most internationally recognizable fashion emporiums, from Selfridges, Topshop and River Island to John Lewis, House of Fraser, H&M and Gap have provided a range of exclusive experiences such as fashion forums, guest star interviews, makeovers, blogging workshops, celebrity pop-up DJs, in-store styling sessions and fashion career mentoring.

Even if you can’t get there in person you can still be part of the experience, as shoppers from across the globe will be able to get their fashion fix 24/7 with the launch of Oxford Street TV and real time store updates via social media. In addition, Oxford Street has collaborated with London Fashion Week designers, including House of Holland and Alice Temperley, to dress the street with 75 fashion flags, each illustrating the very best of the British fashion industry.

“This season we have taken fashion week to the streets of London and rallied support from the whole capital by making London Fashion Week much more inclusive,” British Fashion Council Chairman Natalie Massenet said in an opening speech on Friday. “Anyone, all of us are free to come down and join.”

Personally, I think that anything which gets people interested in fashion and supporting the industry, including events such as LFW,  is a good thing. What do you think? Do you welcome the democratization of designer fashion or do you think it’s wrong that the high street is ‘cashing in’ on London Fashion Week?

This Week’s Favourites

This weeks Collage

This week has whizzed by as I knew it would. It’s funny how in the summer holidays time seems to slow down but as soon as school starts – and with it the relentless routine of school run, homework, after school clubs and weekend activities – I hardly have time to blink and it’s Sunday night yet again. Despite the rain (yes I know, I will stop going on about the weather soon!) it has been a good week, catching up with friends I haven’t seen for six weeks and watching the boys settle happily into their new classes.

Now all the kids are in bed and we’re just about to watch a movie – probably The Oranges with Leighton Meester who played Blair in one of my favourite TV series, Gossip Girl. But first, here is a quick round-up of the last few days: Clemmie started ballet class this week and amazingly didn’t cry when I left her there (it probably helped that she was with her best friend); The Chanel nail polish in Particuliere is one of my favourite autumn hues; I finally got to wear some of my Fall purchases such as this knitted jacket from River Island and tiered sweater from Anthropologie; My bargain of the week was this floral tube scarf from H&M for £6.99; I’ve also been digging deep into my wardrobe and uncovered some old favourites like these Miu Miu heels that I bought for my hen night 12 years ago. I wore them with the Anthropologie sweater and skinny jeans for a night out with friends; A morning latte to brighten up a drizzly morning; In our house weekends mean pancakes for breakfast; One of the best things about Autumn is snuggling up on the sofa to watch a film with candles lit on the mantlepiece.

And that my friends is exactly what I’m going to do now. Hope you’ve had a lovely weekend. X

Currently Coveting #6

Despite often seeing its trend-led pieces on the fashion pages of various magazines, River Island is not a store that I normally frequent. When I shop on the high street (which I have to admit is not that often, I much prefer the ‘click to buy’ approach from the comfort of my sofa) I tend to stick to department stores where all the brands are in close proximity to each other. But on a trip into town today I ventured all the way down to Primark and on the way back I decided on a whim to pop into River Island.

Like most other stores it was at the tail-end of the summer Sale and not necessarily looking its best, but at the back of the shop I managed to locate some real gems including these jackets. While it may be too hot to wear them at the moment, I think any of them would look great teamed with a simple T-shirt and skinny jeans on the cooler days that are no doubt coming our way soon.

 

River Island Collage

Clockwise from top left: Pink and orange tweed jacket, £60; Cream marl contrast trim biker jacket, £45; Orange embossed peplum jacket, £35; Beige structured cropped jacket, £50.