Currently Coveting #10: Isabel Marant for H&M

Isabel-Marant-HM-7-Vogue-25Sept13_pr_b_592x888_1

I realise that this is my second Currently Coveting post in as many days (how will my bank balance keep up?) but, with the excitement building over the forthcoming H&M and Isabel Marant collaboration, I just had to put the spotlight on my favourite pieces. Photos from the lookbook – with its impressive cast of models, including Lou Doillon, Alek Wek and Milla Jovovich – leaked online yesterday, plunging most of the fashion world into yet another frenzy over this hotly anticipated collection.

Those who, like me, lust after the inimitable Mme Marant’s ready-to-wear collection but whose budgets don’t quite stretch that far, will not be disappointed. The French designer’s bohemian aesthetic runs through the entire range, which encompasses not only womenswear but also menswear and accessories.

Some fashion commentators have criticized H&M for putting the price points too high (the most expensive piece is a jacket for Β£199.99) but, while the collection is dearer than the high street chain’s own brand, in my view the prices are justified as it is a collaboration with a designer whose brand of effortless chic is practically a uniform for off-duty models and movie stars in the know. In any case, the prices are still only a fraction of Marant’s mainline collection (and lower than her diffusion line Etoile Isabel Marant).

The collaboration will hit stores (and online) on November 14 so start drawing up your wishlist now as it’s bound to be a sell-out. If I can’t get my hands on the H&M version of last year’s embellished tie-dye jacket (in the main picture) I would happily settle for any of these pieces:

Marant Collage

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9 thoughts on “Currently Coveting #10: Isabel Marant for H&M

  1. I just heard this yesterday in someone’s blog and thought of telling you but how naive I was… of course you already know! πŸ˜›

    I wish H and M would sell those red pants you started your post with…. πŸ˜‰

    xoxo, Eszter

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