I’m the first to admit that I’m rubbish at Sale shopping on the high street. If I walk in to a store covered in red and white signs promising 30, 40 or even 50 percent off, nine times out of ten I will bypass the messy Sale rails in favour of the pristine looking new stock (at full price of course). But online it’s another matter – no elbowing past other shoppers to get to the goods or fighting over the last skirt in my size. However, it’s easy to be seduced by a seemingly good bargain only to realise a few months later as said item still hangs unworn in the wardrobe that, factoring in ‘the cost per wear’, you would have been better off buying the full price shoes/bag/dress you wanted in the first place. That’s not to say that there aren’t good deals to be had but it’s important to keep a cool head and remember that often pieces are on that Sale rail for a reason. So without further ado, here is my short but sweet guide to Sale shopping:
As a general rule Sales tend to fall at the end of a season (or at the very least mid-season) so try to steer clear of one-season wonders. There’s nothing worse than wearing something that is blatantly Spring 13 when everyone has moved on to Winter 13/14. Go for pieces that are not defined by a particular trend and won’t date so easily. Classic is an overused word and often confused with traditional or old-fashioned but to me it doesn’t mean twinset and pearls, but rather items that you will turn to again and again, like that jacket in the perfect biker-cut or the skinny jeans that fit just so.
Black and white stripes and other monochrome patterns are trans-seasonal and can easily be paired with whatever colour is the flavour of the moment.
Think beyond the here and now. Come October you ‘ll be pleased that you invested in some versatile jeans and sweaters for the colder weather.
When it comes to jackets, think more about the shape than the material or colour. A blazer (long or boxy) or biker jacket will always look right.
Let’s not forget the accessories. If you’ve always wanted a pair of Jimmy Choos, now is a good time to buy them.
A classic bag shape like a clutch or tote will see you through for many years.
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